Now my preoccupation is odour-evoked memories distinctly from the ’90s and early ’00s. I’ve always loved perfume, but under ordinary circumstances, I’m focused on what’s new, discovering a line I’d never heard of or the latest release from a beloved perfumer. Some people reconnect with old friends others rewatch favourite sitcom episodes until they can recite the dialogue I sift through drawers and scour the internet searching for old perfume.Įver since New York’s stay in place order began in March, my head has been filled with thoughts of fragrances past. Everyone tackles their longing for the past differently. As much as we’re all trying to adjust to the new normal, it’s comforting to think back to a time before every hug came with added worries and the concept of travel wasn’t reserved for daydreams. The year that brought us social distancing, Zoom fatigue, and doom scrolling has left many feeling out of sorts. “Never take someone else’s NOSTALGIA.If ever there was time for nostalgia, it’s 2020. “Since NOSTALGIA is custom-made and tailored to the specific brain chemistry of the harvest, NOSTALGIA should not be shared,” the ad reads, before adding in bold. The pills that Angela took sure do seem pretty red, no? And if the intensity and volume of the pills Angela took wasn’t enough, there’s also the other major rule of Nostalgia to consider.
Pills are coded with various colors to signify the quality of the experience with red representing the most intense. Tablets are serviced through a proprietary process of neurochemical scanning of the hippocampus.” Basically Lady Treiu created a Harry Potter Pensieve…but with science. “NOSTALGIA is a customized psychoactive compound composed of synthetic mnemonic material replicated from the patient’s brain and all-natural corticosteroids drawn from the patient or properly matched blood relative. The Nostalgia ad describes the process of creating the drug (you know, just in case you want to try to make your own) in a convincingly logical manner: In fact, all users of Nostalgia are required to interact with only with licensed Trieu Clinics for the memory harvest process. Will must have worked closely with Lady Trieu to extract hist memories and deposit them in pill form. Will Reeves’ Nostalgia pill memories are thorough enough that they spell out the important beats of his life in chronological order. The ad then goes on to explain that Nostalgia turns memories of the user’s choosing into easily-digestible tablets that allows them to experience those memories once again “in the most lucid way possible.”Īs Angela Abar can now attest to, the memories are pretty darn lucid. Interesting that it would include “psychic trauma” as the aftereffects of the squid fall clearly has long-lasting psychological effects for the population. “NOSTALGIA by TRIEU is a revolutionary, all-natural, personally customized medication for people suffering from anxiety, dementia, and psychic trauma,” reads the ad. The ad is targeted at older folks with failing memories who would like to relive the glory days…in a therapeutically appropriate way of course. The document, titled “Let your best yesterday lead you to a better tomorrow,” is a pharmaceutical magazine ad similar to what we would see in our world for something like Chantix or Humira. Thankfully HBO’s Peteypedia has released a helpful advertisement to walk us through the benefits and side effects of Nostalgia (hippocampi/trieunanochem) tablets. As evidenced by Angela Abar’s Nostalgia overdose in Watchmenepisode 6 “This Extraordinary Being,” the experience of taking nostalgia is intense, realistic, and at times confusing. Lady Trieu and Trieu Pharmaceuticals brand of Nostalgia is a drug that allows the user to relive old memories.
NOSTALGIA PERFUME SERIES
When Lady Trieu’s Trieu Industries acquired Veidt Enterprises some time before the new series began, they certainly found a more forward thinking use for the brand. At the time we catch up with Veidt in the original series, he is planning to phase out Nostalgia for a more forward thinking line called Millennium. In 2019 Watchmen, however, Nostalgia is a product with more literal nostalgic applications. A bottle of Nostalgia even turns up on Mars as a helpful symbolic metaphor when Laurie relives aspects of her past. “Oh, how the ghost of you clings,” reads one such advertisement which would go on to inspire the name of not one but two emo songs in the early 2000s…so you know it’s a big deal.
Advertisements for the Nostalgia fragrance recur frequently throughout the panels of the comic.
In the ‘80s, “Nostalgia” was a brand of men’s and women’s cosmetics developed by Veidt Enterprises.
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